To provide tailored business development advisory and consultancy support to selected media outlets in Kosovo and Albania, aiming to enhance their market position, strengthen their financial sustainability, and foster innovation in their operations.
The specific objectives included:
- Develop and implement a comprehensive “Go To Market” strategy for Koha, strengthening its position as a leading news source in the Albanian media landscape and the region.
- Develop and implement strategies and innovations, including marketing integration, for A2 CNN to enhance its market presence.
- Conduct a thorough GAP Assessment of Marketing and Sales for Success for KosovaPress, identifying areas for improvement and growth.
- Develop strategies for building a sustainable future for non-profit independent media outlets, including Kosovo 2.0, Faktoje, ACQJ, and Citizen Channel.
Year
April – June 2024
Country
Kosovo
Type of Activity
Media Development Consulting, Business Development Consulting, Sustainability Consulting, commissioned by Internews, USAID BMAP Forward
Activities:
Developed and implemented a “Go To Market” strategy for Koha.
Developed and implemented strategies and innovations, including marketing integration, for A2 CNN.
Conducted a GAP Assessment of Marketing and Sales for Success for KosovaPress.
Provided consultancy for building a sustainable future for non-profit independent media outlets, including Kosovo 2.0, Faktoje, ACQJ, and Citizen Channel.
Results:
Enhanced business development capacity within the supported media outlets.
Identification of new revenue generation opportunities and diversification strategies.
Improved marketing and sales effectiveness for participating organizations.
Increased resilience and sustainability of independent media in Kosovo and Albania.
