To strengthen the commercial positioning, marketing strategies and revenue development opportunities of media organizations in Kosovo through tailored business advisory services.
The assignment, implemented for Internews, focused on improving the marketing and advertising offers of Koha and Radio Kontakt Plus, with particular attention to opportunities arising from the 2025 electoral period, diaspora markets and cooperation with international advertising agencies.
Year
December 2024 – January 2025
Client & Country
Beneficiary Media Organizations: Koha and Radio Kontakt Plus, Kosovo
Type of Activity
Business Development Consulting | Marketing Strategy | Go-to-Market Advisory | Commercial Strategy | Market Research | Revenue Diversification.
Activities:
Assessed existing marketing and advertising offers, identifying opportunities for improved market positioning and revenue generation.
Developed tailored advertising packages targeting businesses, political campaigns, organizations and other potential clients.
Analyzed 36 election-relevant target groups and diaspora market opportunities to inform marketing and customer acquisition strategies.
Identified potential international advertising agency partnerships and prepared a shortlist of ten prospective agencies.
Developed recommendations for strengthening digital marketing, commercial outreach and service differentiation.
Results:
Developed tailored marketing and advertising offers for Koha and Radio Kontakt Plus.
Delivered market segmentation and commercial positioning recommendations to support advertising sales.
Identified opportunities for diaspora engagement and international advertising partnerships.
Provided practical business development tools and recommendations to strengthen revenue diversification and market competitiveness.
Service Areas: Business Strategy | Marketing & Sales | Market Research | Go-to-Market Strategy | Business Development | Revenue Diversification